
It’s personal. You teach your customers how to behave. On the phone, via a call center, your agents, sales reps and on the web.
It all must function together, even down to the smallest unit detail. How you respond greatly affects
how they respond.
Think about it. How you present an idea, how you position, how your agents respond, how you maintain consistency, how you capture and hold attention, and how you guide your customer through a business process.
The extent of balance between this usability and functionality to create efficient and memorable interactions is an important consideration and will dramatically impact your message.